What is Great Social Media Content that is Effective?

social-media-content
What is it about Social Media Content that is so intriguing?  People want to see interesting things, go interesting places and participate in other people’s lives.  Think about this.  Being able to have access to what everyone else is doing and saying can have a real impact on what you are doing or not doing.  What you may have thought was not a possibility for you or your family can easily become one through Social Media Content.  With that said, business owners and marketers need to be on top of their game and be in front of their audience 24/7.  Here are three tips to help you create content that is helpful, engaging and interesting to individuals and groups of people.

3 Tips to Keep Your Social Media Content Engaging

1. Keep Your Eyes Open: Listen to what people are talking about or are having problems with.

2. Be Different: Make sure you are not being redundant or monotonous.

3. Be Creative: Forecast information that will be shareable and viral in nature and you are sure to make an impression on your audience.

The ultimate goal is to get people to participate.  Once they are hooked on a subject you are implanting marketing impressions in their minds and they are helping share them on Social Media.  Once this happens you have created a culture that people want to be involved on or associated with.

You definitely want to stay neutral and steer clear of anything political, debatable, spammy or unethical content.  Steer into interesting, readable and memorable messages that speak to your audience, not at them.  Once you discover the magic for your business it will help raise the median on which your company stands on.  By this we mean using Social Media Content as a platform to stay in the sites of your customers will increase the potential of them doing business with you.  It is that simple.  Try using a megaphone outside your business door.  You may grab attention to those around you but that is it.  Social Media is a digital megaphone that permeates through the internet and it is directly related to the content you provide.

Lastly, keep your content or subjects fresh.  Since your words are limited be sure to use keywords instead of words that imply what you are talking about.  Be specific and persuasive with your content and your message will go a long way. We use the 80/20 rule in creating posts.  80% should be geared to relevant information that adds value and authority and the remaining 20% should be supportive and promotional.  Using these methods and tips should help you think about what you are writing before you write it and make sure it has a purpose.  Everything matters so be sure to put some science and strategy behind your Social Media Content posts and you will be sure to make a difference in your results.

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How Facebook has Evolved as More of a Marketing Tool Through Landing Pages

MacBook Pro Retina with Facebook home page on the screen stands
You may have created a Facebook page for your business when the business world took Facebook under their wing within the last couple of years; but did you know there should be a higher consideration than just creating a page, putting your logo as your profile image, and writing a post every now and again?

Facebook pages have evolved into almost a secondary website, and there is a lot more going on in the background than you may realize. No longer is it about posting to the audience you have already established from “liking” your page, but now drawing in new leads to convert and like your page. But how do you do this you may ask?

By building a Facebook landing page you can welcome new visitors who don’t necessarily know what you are all about or who you are. There is one goal of a landing page on Facebook, and that is to get the new visitor to click the “like” button on your page. The likelihood of non-fans liking your page increases when you encourage them to be more interactive with your brand through a landing page. Be creative, this is your one shot to make your visitor remember your Facebook landing page and click the “like” button. You don’t have to be a programmer or even a designer for that matter to set up a basic landing page on Facebook; however, should you hire someone who specializes in design not only will you have a strong visual landing page but a powerful working one that converts leads for you.

Get Inspiration for your Facebook Landing page from other successful pages

Create your image you want to display to the Facebook world that represents you

Implement the code or hire someone who specializes in setting this up for you

Set as default landing tab so new visitors see your landing page

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