SEO

• Lou Ferraro
• SEO
• January 30, 2015

The Anatomy of a Google Search

The above example is a Google Search of  “pizza new haven ct”. That combination of words resulted in 1,370,000 search results. That is a lot of competition. Starting at the top, there are 3 businesses listed. Those results came from google maps. Google gives all businesses the ability to enhance that listing. We have worked with a lot of clients to help do just that. It is important for local search.

Below those 3 are the start of the natural/organic search listings. These sites were optimized (SEO) to be ranked high in Google Search. They may have invested in building their sites popularity but they didn’t pay Google to be listed there.There are numerous factors involved in why and how they show up at the top. We can explain to you in detail how that happens if you are interested in finding out more.

The right column displays paid ads. These businesses paid Google to list their business on the first page. This is called PPC or Pay-Per-Click. There is definitely a science to how to set up and manage a pay-per-click campaign. An effective PPC campaign will drive traffic to a specific landing page on your website. We can help.

All businesses want to be at the top when someone searches for their product or service. There are only a few precious spots at the top. It takes a plan and effort to get your business there, but getting there can make a big difference in your sales.

Before you spend any money to drive traffic to your website, lets review your site to make sure it set up properly to convert that new-found or new-paid traffic into paying customers.